Recently there's been argues on company directions and where to put most of our resources on. The main reason is that we didn't have marketing function in the organization before, and the CEO and Sales head have different directions on what's the best move in such troubled time to prepare for the rising wave when it comes.
Our not-clearly-defined-and-treated-as-sales marketing people complains that the company only values OEM sales; marketing is more like a liability than an asset. They are forced to change their job function to serve OEM customers as sales assistant, which will deprive their previous time from marketing planning. As everyone can imagine, every body is thinking about quitting.
Yes, every boss is an idiot. However, I would say, if you are willing to spend 6 months educating potential customers, create relationship with channels, and expect people you don't know to buy your products, why not spend three months to educate your boss, improve relationship with the one who pay your bills, and see what will happen? Quitting may look cool, but it ain't get you anywhere except one job after another and another, because there's always another idiot waiting in the next company. I will not go down without a fight--tenderly.
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